About Us
Our Brand
Founded in 2016, Simone is an occasion wear brand, creating exclusively handcrafted, embroidered women’s’ wear. At Simone, we celebrate the enduring elegance of Indian craftsmanship through our meticulously handcrafted occasion wear for women. Our creations are distinguished by delicate hand embroidery, pearls, intricate cut beads, thread work and a palette of soft pastel hues, each piece reflecting a harmonious blend of tradition and contemporary design.
Mirroring handmade luxury, our garments today are an amalgam of delicate motifs and timeless designs involving long hours of artisanal workmanship. The varied use of textures and colours along with Simone’s personal style and experiences influence the brand’s aesthetic. At Simone, we view fashion as a fusion of art and precision. Our approach marries the authenticity of handcrafted embellishments with modern silhouettes, resulting in attire that is both timeless and relevant.
Rooted in India's rich embroidery heritage, our garments are brought to life by skilled artisans who employ time-honoured techniques to ensure every ensemble tells a unique story. We are committed to delivering high-quality attire that embodies sophistication and grace, all while maintaining accessible price points.
We take pride in our organisation that not only upholds the highest standards of quality but also fosters sustainable practices by supporting local artisans. Our dedication to excellence ensures that each garment is not just an outfit but an experience—crafted with care, designed with intent, and worn with confidence. Join us in celebrating the artistry of Indian embroidery and the beauty of thoughtfully designed occasion wear.
Our Design Philosophy
At Simone, we believe in crafting garments that seamlessly bridge the gap between Indian tradition and contemporary elegance. Our creations are designed to resonate with the modern woman who navigates both Indian and western cultural spheres, offering silhouettes that are versatile for a range of occasions—from traditional ceremonies to contemporary celebrations.
At Simone, our design philosophy is rooted in the
belief that fashion should be inclusive, timeless, and reflective of a
harmonious blend of cultures. We invite you to explore our collections and
discover pieces that celebrate both tradition and modernity.
